人工智能与社会研究课题组（AI & Society Research Group）立足于信息科学与社会科学的交叉领域，关注人工智能技术在社会中的应用、影响与治理。课题组以“理解、批判与塑造算法社会”为核心愿景，致力于通过跨学科研究和国际合作，推动人工智能与社会的良性互动。

AI & Society Research Group

The AI & Society Research Group is based at the intersection of information science and social science, focusing on the application, impact, and governance of artificial intelligence technologies. With the vision of “understanding, critiquing, and shaping the algorithmic society,” the group is committed to advancing positive interactions between AI and society through interdisciplinary research and international collaboration.

研究方向

• 算法与社会：探讨推荐算法、生成式人工智能等技术对公众认知、舆论环境与社会公平的影响。
• 人工智能素养：研究不同群体在人工智能时代的认知差异与教育策略。
• 大数据治理与政策：比较不同国家和地区在人工智能治理、伦理与数据政策方面的模式。
• 气候传播与数字叙事：结合计算传播学与叙事研究，分析气候变化议题在社交媒体平台的传播。

Research Areas

• Algorithms and Society: Examining how recommendation systems, generative AI, and related technologies shape public cognition, discourse, and social equity.
• AI Literacy: Investigating differences in AI literacy across diverse groups and developing educational strategies.
• Big Data Governance and Policy: Comparing global approaches to AI governance, ethics, and data regulation.
• Climate Communication & Digital Storytelling: Analyzing climate change narratives on social media through computational and narrative methods.

合作与项目

课题组与国际知名高校和研究团队保持长期合作，目前正在推进的项目包括：

• 北京大学 – 伦敦大学学院 (UCL) 合作项目 Decoding Climate Narratives: Understanding Climate Communication across Borders：“解码气候叙事：中英社交媒体气候传播比较研究”
• 北京大学”数字与人文“专项：叙事陷阱的智能解构：基于大语言模型的健康虚假叙事识别与仿真研究
• 算法素养与算法治理：通过实地调研、问卷、访谈与实验，探索生成式人工智能环境下的算法理解能力与算法治理前沿

Collaborations & Projects

The group collaborates with leading international universities and research teams. Current projects include:

• PKU–UCL Collaboration: Decoding Climate Narratives: Comparative Study of Climate Change Communication on Social Media in China and the UK
• PKU “Digital & Humanities” Initiative: Intelligent Deconstruction of Narrative Traps—Identifying and Simulating Health Misinformation Narratives with Large Language Models
• AI Literacy and Algorithmic Governance: Fieldwork, surveys, interviews, and experiments to explore AI literacy and governance in the era of generative AI

成果与影响

课题组成员在 Information, Communication & Society等国际顶尖期刊发表多篇论文，并在 ICA, ASIS&T, IC2S2 等会议上展示研究成果。

Publications & Impact

Members of the group have published in leading international journals and conferences, including Information, Communication & Society, ICA, ASIS&T, and IC2S2, contributing both academic insights and public impact to the study of AI and society.